Supplements Tailored for Women’s Wellbeing

At first, I blamed it on the temperamental air conditioning or something I ate. But then it hit me—this wasn't a one-off, nor was it the only 'weird' thing happening to my mind and body. And, after a lot of blood tests, appointments - and even more googling—it was official—I was in perimenopause.

Being someone who’s always sought solutions, I started researching. I wanted to know what I should be doing, taking, eating—only to find outdated, contradictory advice, dusty, generic supplements at the back of the pharmacy, and an uncomfortable silence around the topic. Why was there such a gap between the needs of women in this phase and the products available to us?

Menopause is a universal experience, yet the conversation, investment, and innovation around it have been suppressed for far too long. It was eye-opening that while I could order a custom-matched shade of foundation at the click of a button, I was offered a generic supplement to help with night sweats—something used for everything from menopause symptoms to kids’ cavity prevention.

That's when it hit me: today's women going through (peri)menopause are not the same as our mothers and grandmothers. We shop online, are active on social media, earn money, and know how to find the best products while calling out false claims. We needed a (peri)menopause solution that could keep up with us.